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Designing the Zero Waste Experience

Designing the Zero Waste Experience

The assumption of this master thesis is that the majority of modern supermarkets has no proactive interest in sustainability related to the reduction of material streams. The vision of this thesis is to design a sustainable grocery market with focus on the customer experience. Zero Waste is a movement originating from sustainable development to save resources, preventing them from becoming disposable in the first place. The research question of this thesis is whether a grocery market based on the idea of Zero Waste offers a special shopping experience and in further consequence, under which circumstances Zero Waste can create a better customer experience.


Thesis Hasso-Plattner-Institute Potsdam


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