After Single
Who do you think is the majority? Is it people that celebrate their single's life or is it people that are in a classic relationship. Statistically, not surprisingly the majority is in a relationship. Although, most online services and apps focus on the minority of people. There are good reasons for that, for example not being alone or just having fun. Transforming from single to be with a (fixed) partner is somehow the end of the journey, isn't it? I think of an service that it is not for singles, but it is for couples that are challenged day by day in their relationships.
Who do you think is the majority? Is it people that celebrate their single's life or is it people that are in a classic relationship. Statistically, not surprisingly the majority is in a relationship. Although, most online services and apps focus on the minority of people. There are good reasons for that, for example not being alone or just having fun. Transforming from single to be with a (fixed) partner is somehow the end of the journey, isn't it? I think of an service that it is not for singles, but it is for couples that are challenged day by day in their relationships.
Why / The Pain
(...) But to be honest, the journey is just starting with the relationship and it has so many different phases and demands growth of both sides. Communication is one - if not the crucial - key for a successful relationship. Everyone knows how hard is it to talk about their inner emotions and desires and also changes over the course of a relationship. More often we forget the important things, the special moments and the necessary actions how we can make our best part happy again.
How / The Solution
"After Single" starts when the story normally ends when two singles are coupled (by an online service or by real life happenings). The mission is to accompany two people through the ups and downs of a relationship. Whereas, the ultimate target is to maximize happiness for this couple by various communication services. The basic idea is that both partners have to agree and install the app on their smartphone. Both partners feed their service (data is anonymous to other couples) with information about their personality, interests, status, life goals and personal growth. Based on this input the app connects the partners - depending on their relationship phase - with communication "nuggets" from time to time.
What / The Functions
Happy points/index. Share memories. Reminder. Sexual Interest Curve (based on preferences and health state). Send periodic subtle messages. Support communication through predefined content and texts. Learn from other (similar) couples. Stories about other couples. Advices from psychologists. Couple mode (partners are connected), couple single mode (one or two partners use the app but the other did not know). Combination with life planner (basic module is free. career, relationship, financial planner cost per month.
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